Tuesday, 15 January 2019

Saroja Devi - Teracotta artisan from Varanasi




They say it is better to fail in originality than to succeed in imitation. – Herman Melville” A life story of an entrepreneur who fulfilled her dreams to reality. Saroja devi, wife of Rajesh Prajapati who is a Navodyami awardee of 2016 is a terracotta artisan from Sultanpur village of Sarnath. Before joining Navodyami, she used to make conventional terracotta items like diyas and cups which was sold at a very less price in the ordinary markets. Lately after joining Navodyami program she gained market exposure and got to know that she can design several other terracotta items which can be sold at a higher price. She carries a total of 12 years of experience in this field. She along with her husband owns the business. Her staff size has grown from 8 to 14 people and her monthly income has increased from Rs. 2000 to Rs. 20,000 after joining Navodyami program. Her daily production is around 20000 pieces and her business reach are till the territory areas of Nepal, her husband plays a vital role in her life he acts as a major supporter to her. Down the pike she wants to increase the market base and increase the market transactions to a next level.

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