Thursday, 7 November 2013

“Navodyami training focuses on sustainable growth of the business, meeting the expectations of the customers, and effective marketing of the products. Nowhere else these skills are taught, it’s only at the Deshpande Foundation’s Navodyami Program.”
-Dattatreya Kulkarni, Papad manufacturer, Navodyami Grant recipient

Started in 2011, Navodyami is an initiative that support and create entrepreneurs in rural and peri-urban cities of Northwest Karnataka, The program supports small entrepreneurs through mentoring and financial assistance and handhold them to scale.

Since its inception Navodyami  has connected with  more than 1500 entrepreneurs and provided  direct assistance to 41 entrepreneurs through extensive trainings on market orientation, preparation of Business plan, mentorship sessions through experts in the industry, and also with financial assistance to the selected ones. Subsequent to the initial hand holding Navodyami is helping them with larger market linkages.

Since 2011, the Navodyami program has connected with 1,500 small entrepreneurs who are into food processing, handicrafts, hand loom weaving, milk processing and numerous others farm allied and non-farm enterprises. The program highlighted the insight that opportunities may be numerous but market imperfections, disenfranchised producers and most of all ignorant about higher standards of quality expected by  customers both in the core product and in the packaging keep small producers from growing beyond certain levels.

More than 1000 aspiring entrepreneurs have been welcomed into the Navodyami network since 2011. This effort has helped 40 entrepreneurs jump start their ventures and provided more than 6 lakh rupees in awards to our small business owners. 30 of our businesses have grown to be three times their original size thanks to marketing assistance from our team. 

·         The program has evolved in sync with real time needs of small entrepreneurs, providing them with the market feedback and other critical skills that small and disenfranchised producers require. In addition, the program provides a sustained platform to promote continuing marketing linkages. At present, the program invests in three stages of developing an entrepreneur.
Ø  Rigorous selection of candidates:
o   Based on concrete and scalable business idea, evidence of entrepreneurship and aspiration.
Ø  Ongoing mentoring with industry experts:
o   Financial mentorship: assistance regarding topics ranging from calculating working capital, creating financial strategies, and reducing the cost of operations, to reflecting on profit margins.
o   Business mentorship: successful entrepreneurs work with each selected Navodyami participant through regularly scheduled reviews and advise on product development, value chain analysis and customer targeting. These mentors constantly challenge Navodyami candidates to improve their sales and businesses.
Ø  Assistance with marketing linkages.
o   The Navodyami team works with selected participants to help them expand their market.
o   Through online platforms and website networking, participants are able  connect with  high end consumer
o   Entrepreneurs learn to design and package their goods to standardize the quality of product to get a stable base of consumers.

“Business plan training given under Navodyami has been of immense use for me. I never worried to do a thorough costing of my business. After the training I realized the mistakes I had been doing and I corrected many of my practices.”

K. Tukkappa, Catering business.

Lalita Kantaraju treasures mentoring she received through Navodyami. She talked about her journey of revamping her internet café and computer training center.

“I had worked in BPOs for 8 years and I was confident to start my own Internet surfing and computer training center. Navodyami provided me with the seed capital and linked me to the bank also… But my earnings were not even sufficient to pay EMIs on time. Navodyami arranged for special mentoring sessions for me and linked me to successful entrepreneurs from whom I received mentoring which proved to be extremely useful. Prasanna [Dixit, Director, Mahaveer Infoways Ltd, Hubli] sir advised me to get E Governance projects and service affiliations. He also gave me reference and initially I got a local contract for filling educational scholarships. As per his guidance me and my husband visited schools and collected scholarship applications. We did the online filing and this idea really clicked. We got further contracts from other departments like printing of ration card and election identity card. This also helped us improve footfall in to our café and our turn over went up by more than four times. Navodyami team was with us in every step of our progress.”

It feels sweet to be an entrepreneur- Tirumaleshwar Hegde
Tirumaleshwar R Hegde had been running a food processing business since 2004 in Yellapur,     making sukelibargi, a banana based product produced exclusively out of bargi variety of banana- a local variety known for its sweetness.

Prior to his work with Navodyami, Tirumaleshwar earned an average income of Rs. 40,000 per year.

After getting trained under Navodyami he realized the need for product differentiation and positioning. He mapped his process, compared it with that of his competitors and identified the uniqueness of his product and process. Navodyami team worked with him in changing the packaging and designing marketing strategy for the product.                                  

He was also awarded with Rs One Lakh from Navodyami and he bought a drier with the amount received.  Within six months, he sold dry banana products worth 3 lakh rupees and doubled his production capacity. He took another loan from Syndicate bank and bought another drier to accommodate the demand.

Tirumalehwar is confident of reaching one million worth of sales this year. He  has also employed one person to take charge of the business development.

“Navodyami made a big difference in such a short time in my life” Tirumaleshwar said.

Posted by About Navodyami On Thursday, November 07, 2013
  • RSS
  • Facebook
  • Twitter
  • Linkedin

Blogger templates